Photograph of CloudBrigge Founder Sanjiv RastogiSanjiv Rastogi

is the founder and President of CloudBridge, LLC a business consulting firm which helps clients envision and implement value centric strategies to increase profits and customer satisfaction, through strategy and execution excellence.

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Sanjiv is a successful business executive with global end-to-end experience in the IT and Aerospace industry ecosystem. He held various leadership positions at Microsoft headquarters in Redmond, Washington from 1998 to 2010 in strategy, marketing, and business development with deep expertise in Emerging Markets.

His assignments have taken him to more than 40 countries where he has helped in the conception, design and implementation of successful customer and channel programs. During his tenure at Microsoft, he led strategic growth initiatives related to business value, new market/ offerings strategies for emerging markets, product life cycle management for a number of products . He led global programs to grow business in high piracy emerging markets including BRIC.  These end-to-end programs included primary market research, market sizing, voice of customer (VOC), Segmentation, value proposition development, and integrated go-to-market execution. Many of these programs have been recognized internally and in the industry for business results and marketing innovation.

Before joining Microsoft, Sanjiv held sales and technical leadership positions in the information technology industry with MicroAge, Digital Equipment Corporation (now Hewlett Packard), and Citibank.

Sanjiv has earned Masters of Science in Management Information Systems from The University of Arizona and MBA from Southern Illinois University at Carbondale. He also holds MBA from IIM (Indian Institute of Management) and B.Sc. in Biological Sciences and Chemistry.

He has maintained his passion for education and enjoys ongoing learning and sharing his perspectives on customer driven business strategy, international marketing, and Emerging Markets to audiences in industry workshops and university classrooms.

Sanjiv is involved in various community activities, and is a strategic advisor to educational and non-profit organizations on the use of information technology to drive strategic value for their stakeholders. He also serves as Vice President for Arizona SCORE

Sanjiv lives with his family in Chandler, Arizona.